About us

(Pictured from left to right: Alice Munoz (Founder), Laura, Avelina, Lupe, and Marisca Munoz.

We're a family business that has been making quality square dance clothes for over 50 years. Over the years, we have manufactured costumes for all different types of groups and events, including schools, television, dance groups, clowns, and musical theaters. All Square Up Fashions products are proudly made here in the USA. If you don't see what you are looking for on our website, be sure to give us a call to see if it is something we can make for you. Or, visit us if you are in Southern California. We have an outlet store here ( 4143 Avenida de la Plata, Oceanside, CA ) . We are open Tuesday through Saturday from 10 AM to 4 PM. We have more unique items here in the store than shown on the website, many of which are ONE-of-a-KIND!

About Our Products 

All of our Square Up Fashions clothing is made to order. Each style is handmade and limited in quantity; once it runs out, we will not carry it again. Since each garment is made to order, we can tailor each item to fit your needs. Please allow3 weeks for your items to be manufactured before shipping.

 Over the years, we have manufactured costumes for all different types of groups and events, including schools, television, dance groups, clowns, and musical theaters. All Square Up Fashions products are proudly made here in the USA. If you don't see what you are looking for on our website, be sure to give us a call to see if it is something we can make for you. 

A Little Bit About Our History

Firm sews up outfit sales
(Written by Phil Kresler in the Times Advocate - 1989)

Diane De Bruyn creates a color skirt at Square Up Fashions in San Marcos. The company, which makes square dance and costumes, was founded in 1975 by Alice & Frank Munoz, who spent $2,500 to open in a garage. Alice Munoz, who worked as a seamstress for many years, was asked to create a square dance dress for a square dance shop, Petticoat Junction in Escondido. The dress sold quickly, and soon she was given new orders. The couple decided to make it a full-time business and took out a second mortgage on their home to buy fabric. Now the company, which will post $500,000 in sales this year, employs 15 people at its 5,000-square-foot factory. Its blouses, petticoats, skirts, and scarf slides are sold around the world. The company ships about 25,000 pieces a year, and Frank Munoz said Square Up expanded into restaurant uniforms this year. "We're growing by leaps and bounds," said Munoz.